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Bell & Ross Blue Steel BR0394-BLU-ST/SCA

42 mm, Automatic, Stainless steel

The Bell & Ross BR 03-94 Blue Steel (Ref. BR0394-BLU-ST/SCA) perfectly balances aviation-inspired design, technical precision, and timeless elegance. This chronograph is crafted for those who value high performance, reliability, and distinctive style with a bold personality. Detailed product description
On request

145 350

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from 2 733

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Available in 2 variations

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Product description

The Bell & Ross BR 03-94 Blue Steel (Ref. BR0394-BLU-ST/SCA) perfectly balances aviation-inspired design, technical precision, and timeless elegance. This chronograph is crafted for those who value high performance, reliability, and distinctive style with a bold personality.

The 42 mm polished and satin-finished stainless steel case offers a strong yet refined presence. Anti-reflective sapphire crystal protects the blue sunray dial, which reflects light beautifully to create depth and visual dynamism. Bold hands and indexes coated with Super-LumiNova ensure optimal legibility in all conditions.

Powered by the automatic BR-CAL.301 movement, the watch features a chronograph, date function, and approximately 42-hour power reserve. With 100 m (10 ATM) water resistance and a blue leather strap with pin buckle, the BR 03-94 Blue Steel is ideal for both daily wear and special occasions — a true expression of strength, style, and precision craftsmanship in the Bell & Ross aviation spirit.

Files for download

UserGuide Bell Ross BR05-CHRONO.pdf

Product specifications

Producer: Bell & Ross
Supplier code: BR0394-BLU-ST-SCA
Collection BR-03
Watch style Luxury, Sports, Aviation
Warranty 24 months
Water resistance i 100 m
Case shape Square
Case size 42 mm
Case material Stainless steel
Crystal Sapphire with anti-reflective treatment i
Bezel Stainless steel
Dial Analog
Dial color Blue
Movement Self-Winding i
Functions Date, Chronograph
Strap color Blue
Strap material Calf leather
Clasp type Pin buckle i
Bell & Ross Blue Steel BR0394-BLU-ST/SCA
Iconic aviation-inspired square design

Bell & Ross BR 03

The BR 03 collection from Bell & Ross is the epitome of the aesthetic of aviation instruments translated to the wrist. The typical square case shape with circular dial is directly based on the cockpit panels of military aircraft and has become a signature feature of the brand. BR 03 is designed for lovers of technology, precision and avant-garde style.

These watches stand out not only for their functional legibility and robust construction, but also for a wide selection of materials and color variations – from matte ceramic and DLC coatings to special editions made of bronze or carbon. The models are often equipped with mechanical self-winding movements, complications such as a chronograph or GMT function, and water resistance ideal for both everyday wear and extreme conditions.

The Bell & Ross BR 03 is a collection that will appeal to those looking for a watch with character, technical expression and professional roots. It is a tribute to the world of aviation and the tools that serve reliably even in the harshest conditions.

Bell & Ross Blue Steel BR0394-BLU-ST/SCA
Precision inspired by aviation and military missions

Bell & Ross

The Bell & Ross brand was founded in 1992 by a pair of friends - designer Bruno Belamich and entrepreneur Carlos Rosillo. Their goal was to create watches for professionals working in extreme conditions, such as pilots, divers and soldiers. Working with experts in these fields, they created models that excel in functionality, legibility and durability.

Bell & Ross has gained attention with its iconic square case with a round dial, inspired by the instruments found in the cockpits of aircraft. The watch is made in Switzerland and the brand uses high-end materials such as ceramic, titanium and carbon. Mechanical movements with automatic winding are often complemented by complications such as chronograph or GMT. Bell & Ross thus combines technical precision with distinctive design.

Bell & Ross Blue Steel BR0394-BLU-ST/SCA

Bell & Ross Blue Steel BR0394-BLU-ST/SCA

On request

145 350

Price incl. VAT