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Baume & Mercier Riviera M0A10660

42 mm, Automatic, Stainless steel

The Baume & Mercier Riviera M0A10660 represents a perfect balance of sporty elegance, technical precision, and Swiss craftsmanship. Part of the iconic Riviera collection, this model reinterprets the brand’s signature design with a modern touch — ideal for men seeking a versatile watch for any occasion. Detailed product description
In stock

84 900

Price incl. VAT Transport options

To be viewed in store: Václavské náměstí 52

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Product description

The Baume & Mercier Riviera M0A10660 represents a perfect balance of sporty elegance, technical precision, and Swiss craftsmanship. Part of the iconic Riviera collection, this model reinterprets the brand’s signature design with a modern touch — ideal for men seeking a versatile watch for any occasion.

The 42 mm stainless steel case is paired with a lightweight titanium bezel, giving the watch both strength and distinctive character. The grey satin-finished dial, protected by scratch-resistant sapphire crystal, features a date window at 3 o’clock that maintains visual harmony. The combination of steel and grey tones creates a sleek, contemporary sporty look.

Inside beats the Sellita SW200 automatic movement, operating at 4 Hz for smooth and reliable performance. The black rubber strap with folding clasp ensures comfort and durability for daily wear. With water resistance up to 10 ATM (100 m), the Baume & Mercier Riviera M0A10660 is the perfect choice for men who appreciate sporty sophistication, elegance, and Swiss precision.

Files for download

UserGuide BM Automatic – Hour, Mimute, Central Second, Date.pdf

Product specifications

Producer: Baume & Mercier
Supplier code: M0A10660
Collection Riviera
Watch style Luxury, Sports
Water resistance i 100 m
Case shape Round
Case size 42 mm
Case material Stainless steel
Crystal Sapphire with anti-reflective treatment i
Bezel Titanium
Dial Analog
Dial color Grey
Movement Self-Winding i
Functions Date
Strap color Black
Strap material Soft-touch silicone or high-grade rubber strap
Clasp type Butterfly clasp i
Baume & Mercier Riviera M0A10660

Sporty elegance with Mediterranean spirit

Baume & Mercier Riviera

First launched in 1973, Baume & Mercier's Riviera collection is an icon of sporty elegance. Its unmistakable 12-sided case shape and distinctive design make it the ideal choice for those looking for a watch with character.

Riviera models combine luxurious materials such as stainless steel, titanium and sapphire crystal with precision Swiss movements, including the high-performance Baumatic calibre. The range includes classic three-hand models, chronographs and skeletons - and the quick-change strap system makes it easy to adapt the watch to your style. Riviera stands for elegance, freedom and quality.

Baume & Mercier Riviera M0A10660

Swiss elegance with a history dating back to the 19th century

Baume & Mercier

The Baume & Mercier brand is one of the oldest Swiss watchmaking houses - its story began in 1830, when brothers Louis-Victor and Célestin Baume opened the first watchmaking workshops in Les Bois, Switzerland. Their motto "Accept only perfection, only manufacture watches of the highest quality" remains a pillar of the brand's values to this day.

In the 20th century, a merger with Parisian watchmaker Paul Mercier led to the creation of the brand as we know it today - Baume & Mercier. The brand became famous for its elegant models with refined design, excellent quality and Swiss precision. The brand's portfolio includes iconic collections such as Clifton, Classima, Hampton and the sporty Riviera. Baume & Mercier thus represents the ideal choice for those looking for a combination of tradition, elegance and reliability in a watch with character.

Baume & Mercier Riviera M0A10660

Baume & Mercier Riviera M0A10660

In stock

84 900

Price incl. VAT