
Welcome to the world of BENY, a world of exclusive jewellery, luxury watches and brilliant care
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Date 10. 5. 2022
Category Jewellery
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For almost 30 years, the family jewellery and watch shop BENY has been the pinnacle of luxury and craftsmanship excellence in the heart of Prague. Here you will find not only exclusive world brands of watches and jewellery, but also masterpieces from our own jewellery workshop.
At BENY, we provide a complete service from first-class advice through custom-made production according to individual wishes to lifelong care for your jewellery. Special benefits await members of the prestigious BENY Club, which takes the customer relationship to a whole new level.
From a family tradition to a top jewellery shop
The story of the BENY brand dates back to 1976, when Mr Tunë Topalli laid the foundations of the family business in Rovinj, Croatia. He passed on his extensive experience in jewellery manufacturing and diamond trading to his eldest son Zef, who transferred the family know-how to Prague in 1992. In 1996 the company got a new name - BENY. Today, the family empire is headed by the third generation of the Topalli family - Zef's sons Arben (Beny) and his younger brother Vitor.
This family continuity ensures not only the transmission of precious craft techniques, but also the emphasis on the highest quality and a personal approach to each customer. Today you can find BENY jewellery at three prestigious Prague addresses: 52 Wenceslas Square, 24 Wenceslas Square, 8 Pařížská Street and 18 Karlova Street.

Men's luxury watches of world renown
When you walk into any BENY jewellery store, you will be captivated by the sparkle and elegance of masterpieces of watchmaking art. Men's luxury watches are one of the pillars of the range that will satisfy even the most discerning collectors and lovers of precision mechanics.
BENY collaborates with the world's most prestigious brands that set the trend in luxury watches:
- Bell & Ross - iconic models inspired by aviation instruments with unmistakable design
- Chopard - Swiss excellence combining watchmaking tradition with a modern concept of luxury
- Girard-Perregaux - a manufacture with over 200 years of history and a number of innovative patents
- Longines - elegant timepieces with a rich sporting tradition
- Parmigiani - an exclusive manufacture combining traditional craftsmanship with progressive technologies
- Zenith - pioneer of precision timekeeping with the legendary El Primero calibre
Every model of men's luxury watch in the BENY range represents a perfect symbiosis of precision mechanics, premium materials, unique design and unmistakable craftsmanship. These watches are not just timekeepers - they are an expression of their wearer's personality, an investment in the future and an object that will last for generations.

Exclusive jewellery in the centre of Prague
The basis of BENY's offer has been jewellery since the beginning. From a small family jewellery workshop gradually grew a prestigious company, which today is one of the top in the field of jewellery in Prague. At BENY, those interested in exceptionally high quality jewels will find an extensive collection of jewellery for both women and men.
Variety of materials and design
The jewellery collection Prague in the BENY boutique includes:
- Rings - from delicate everyday models to spectacular solitaires
- Earrings - pendant, dangle and creole earrings in a variety of designs
- Bracelets - flexible, fixed and tennis bracelets for every occasion
- Necklaces and chains - from subtle models to statement pieces
The material base is mainly gold in various colours - classic yellow, elegant white and romantic pink. Black gold (ruthenium) is also becoming increasingly popular, giving jewellery a modern and dramatic look. The Prague BENY jewellery shop also offers impressive combinations of different colours of gold in one piece of jewellery.
Glamorous precious stones
Jewellery gains its uniqueness from the gemstones set in it. In the BENY offer you will find:
- Diamonds in various cuts and sizes
- Emeralds - green gemstones symbolizing hope and renewal
- Sapphires - not only in classic blue, but also in other colour variations
- Rubies - fiery red stones symbolizing passion
Each piece of jewellery is carefully designed to perfectly accentuate the individual style and beauty of its wearer. The Prague BENY jewellery collection includes timeless classic designs as well as bolder pieces for those who want to stand out

BENY Jewellery's own collection
BENY Jewellery goes even further in offering beautiful jewellery. In our own workshop, we create original Beny Jewellery collections that represent the pinnacle of jewellery art. These exclusive jewels combine traditional craftsmanship with modern design and premium materials.
Among Beny Jewellery' s offerings, the following will catch your eye:
- tennis bracelet in 18k white gold with crystal clear diamonds of the highest quality
- gold ring with a unique combination of white and black diamonds
- gold ring with a large natural Tahitian pearl and diamonds
Each piece in the collection represents not only an investment in true value, but also in unmistakable style and beauty that will last for generations.
Bespoke jewellery in the centre of Prague
At BENY we can also create bespoke jewellery to your design or you can consult the design directly with our master jewellers. Uniquely, we can also transform an old family heirloom into a modern piece or customize a piece from the jewelry store's current offerings.
- engagement and wedding rings
- family jewellery and heirloom jewellery
- promotional and club jewellery
- commemorative medals and badges
- personalised gifts for important life events
Each custom piece of jewellery is made with the utmost care and attention to detail in our jewellery workshop on Wenceslas Square in Prague.
Club BENY: Brilliant customer care
For those who appreciate exceptional service and superior care, we offer membership in the exclusive BENY Club. Members of the club can enjoy:
- lifetime service - complete care for your jewellery and watches
- exclusive events - invitations to VIP events and presentations of new products
- priority order processing - your wishes as a priority
- club prices - attractive discounts on selected products
- free engraving - personalisation of your jewellery and gifts
- special gifts - attention for loyal customers
Join the BENY Club and enjoy benefits that others don't.

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