Details
Date 26. 10. 2022
Category Watchmaking
Share
Today, the winged hourglass logo is as famous as the Longines brand itself, to which the famous logo belongs. And indeed, it is a watchmaking legend in several ways.
It has recently cemented its reputation with another admirable collection of ladies' watches, The Longines Master Collection 34 mm. Swiss precision, timeless design and a relentless pursuit of perfection - all attributes that have made Longines watches a symbol of luxury and elegance for almost 200 years.
The origins of the company can be traced back to 1832, when August Agassiz founded a watchmaking company called Raiguel Jeune & Cie in Saint-Imier , Switzerland. The indomitable watchmaker found great support in his nephew Ernest Francillon.
A keen economist, he innovated wherever he could and also brought the company to factory production in its own building located in the part of Saint-Imier known as the Long Meadows, or Les Longines. It wasn't long before the legendary watchmaker's name was born.
Francillon was a visionary who understood that the future of Swiss watchmaking lay in precision, innovation and in-house production. His decision to move production to a separate factory in 1867 was revolutionary at the time - most watch companies were still operating on the basis of home workshops. With this move, Francillon laid the foundations for a brand that would later become one of the most respected luxury watch manufacturers in the world.
Francillon invited the talented engineer Jacques David to join the company, and Longines was able to boast its own clock movement in 1867 . A few years later, David visited the US and wrote what is still an admirable work on the innovative American approach to mass-produced watches. Naturally, Longines was the first to learn from it.
This ground-breaking approach enabled the brand to mass produce high-precision watches without sacrificing its emphasis on quality. As early as 1889, Longines earned the Grand Prix at the Paris World Exhibition for the technological innovation and precision of its products. This prestige was reflected in the gradual building of an image that made Longines watches synonymous with luxury available to discerning customers.
The quality and accuracy of Longines watches attracted many counterfeiters in the late 1800s, destroying the name and profits of the original manufacturer. This was also the impetus for the registration of the winged hourglass trademark, which is still one of the oldest unaltered registered logos to this day.
This legendary logo was officially registered in 1889 and has since become an inseparable symbol of authenticity and quality.
The winged hourglass symbolizes not only the passage of time, but also the precision and elegance that are characteristic of Longines. When you see this symbol on a dial today, you can be sure that you are holding in your hand a true jewel of Swiss watchmaking with a rich history and tradition.
Thanks to its precision chronograph 20H from 1878, the company also began producing stopwatches, which have become an essential part of equestrian sports. Today, we take Longines' sponsorship of timekeeping for various sports for granted. As well as being promoted by the world's leading showbiz personalities.
The association with equestrian sports has lasted for over a century and has gradually spread to many other areas, including gymnastics, skiing and tennis. Longines is not just a sponsor - it is the official timekeeper of prestigious sporting events around the world.
This collaboration underlines the brand's technological excellence and its ability to measure time with absolute precision, a quality that is appreciated by athletes and owners of Longines luxury watches alike.
A recent Longines innovation is the ladies' collection The Longines Master Collection. This model line has expanded the ladies' watches by adding a 34 mm size. The decorous design, however, does not spare the modern take on beauty. In its most elegant version, the watch may have three silver hands and small diamonds instead of numerals. However, the familiar date display at 3 o'clock will not be missing on many models.
Longines ladies' luxury watches offer the perfect balance between classic elegance and modern touches. A scratch-resistant sapphire crystal protects the dial with a mother-of-pearl finish that gives the watch a subtle but distinctive look. The automatic movement ensures the precision and reliability you expect from Longines.
In contrast,the men's luxury watch offers a more robust design that doesn't deny the brand's sporting heritage.
Over the years, Longines has established itself as a brand that can combine traditional craftsmanship with innovative technology. Elegant Longines watches are sought after not only for their looks, but also for the reliability and precision they offer. It is no wonder, therefore, that the brand regularly ranks among the most sought-after watch brands in the world.
The current collections include a wide range of models from classic elegant pieces to sportier variants. However, they all share a common DNA - an emphasis on quality, precision and timeless design. Whether you are looking for a luxury men's watch for everyday wear or an exceptional ladies' model for special occasions, Longines offers a solution to meet even the most demanding requirements.
Other articles
Searching articles
Notice
