TAG Heuer is a legendary Swiss luxury watch brand, founded in 1860 by Edouard Heuer in St-Imier. From the very beginning, it specialized in chronographs and sports timing, becoming a symbol of precision and innovation. Breakthrough inventions include the oscillating pinion (1887), the first stopwatch accurate to 1/100th of a second, and the iconic Monaco – the first square automatic chronograph. TAG Heuer has a deep connection with motorsport and Formula 1. Today, collections like Carrera, Aquaracer, Monaco and Connected unite Swiss precision, avant-garde technology and bold design.
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