Rolex is the world’s most iconic Swiss luxury watch brand, founded in 1905 by Hans Wilsdorf in London, later established in Geneva. It became famous for technical innovations – from the first waterproof Oyster case (1926) to the Perpetual self-winding (1931). Legendary collections include Submariner, Daytona, Datejust, Day-Date and GMT-Master, each representing precision and prestige. Every Rolex embodies craftsmanship, innovation and timeless design. Today, Rolex stands as a symbol of success, reliability and luxury, and is among the most sought-after names in haute horlogerie.
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