Mido is a renowned Swiss watch brand, founded in 1918 in Biel by watchmaker Georges Schaeren. From the beginning, it earned recognition for its timeless design, innovative technology and reliability. Key milestones include the patented Aquadura water-resistance system, the first antimagnetic automatic movements, and precise COSC-certified chronometers. Mido watches are often inspired by architecture, blending functionality with refined aesthetics. Iconic collections such as Commander, Multifort, Ocean Star and Baroncelli prove that Mido unites Swiss precision, elegance and innovation, offering luxury accessible worldwide.
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