Maurice Lacroix is a Swiss luxury watch brand founded in 1975. Within a short time, it established a strong reputation by combining traditional craftsmanship with contemporary design. From the beginning, the brand has focused on in-house calibres and unique complications such as retrograde indicators, chronographs and moon phases. The Masterpiece line became a benchmark, while the Aikon collection has grown into an icon of sporty elegance. Today, Maurice Lacroix represents Swiss quality, innovation and accessible luxury, appealing to connoisseurs and new enthusiasts worldwide.
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