Zenith

Zenith is a renowned Swiss luxury watch brand, founded in 1865 by Georges Favre-Jacot in Le Locle. From the very beginning, it became known as a manufacturer of in-house movements and a pioneer in high-frequency timekeeping. Its most famous creation is the legendary El Primero (1969) – the first automatic chronograph capable of measuring tenths of a second. Collections like Defy, Chronomaster and Pilot unite technical precision, innovation and avant-garde design. Today, Zenith stands as a symbol of Swiss precision, innovation and boldness, ranked among the most admired names in haute horlogerie.