
Paris Street: discover this symbol of prestige and luxury in the heart of Prague
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Date 24. 2. 2024
Category Watchmaking
Jewellery
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Paris Street, today the most prestigious address in Prague and one of the 15 most expensive shopping streets in the world, is a true oasis of luxury.
Not only do lovers of exclusive brands and premium quality head here every day, but tourists also admire the beauty of the opulent buildings that line the entire length of this exceptional location.
A street with a rich history and a unique atmosphere
Paris Street in Prague is a living testimony to Prague's history and the transformation of the capital over the centuries. It was created at the turn of the 19th and 20th centuries during the extensive reconstruction of the Jewish ghetto and was conceived as a representative boulevard modelled on famous European metropolises.
Despite the turbulent history of the 20th century, this exceptional Prague address has managed to retain its hallmark of uniqueness. Today it is one of the most desirable commercial and residential spaces in Prague. Although it has undergone many changes and modernisations, it still retains its historic charm and an atmosphere of unsurpassed elegance that charms visitors at every turn.
Architectural gems of Paris Street
As you walk down Paris Street, you are surrounded by masterpieces of Art Nouveau and Neo-Renaissance architecture. The façades of the buildings, decorated with stucco ornaments, gilded details and artistic elements, create a backdrop that complements the luxury brands that reside in the ground-floor spaces. Monumental buildings with magnificent facades testify to the importance of the site since its inception.
It is the harmonious combination of historical architecture with modern luxury that creates the unique character of Pařížská Street, which you will not find anywhere else in the Czech Republic. This symbiosis makes a visit to the street an experience beyond mere shopping.
World luxury brands under one roof
Today, Prague's symbol of luxury is surrounded by prestigious shops, boutiques and fashion houses offering the most exclusive fashion pieces, jewellery brands and men's luxury watches. World-renowned brands such as Louis Vuitton, Dior, Prada, Hermès, Rolex and Cartier have opened their flagship stores here, confirming Parisian's status as a true European luxury destination.
The concentration of premium brands on a relatively short stretch of street is unprecedented in the Central European region. For lovers of luxury, it presents an opportunity to explore the latest collections of the world's fashion houses, get acquainted with the latest jewellery trends and discover the most prestigious watch manufactories - all in a single stroll.
Jewellery and watch shop BENY is not to be missed in Pařížská
One of the important stores that perfectly fits into the premium character of the street is the jewellery and watch shop BENY, for which the opening of the boutique at Pařížská 8 was an entry into the world of elite companies.
This family-run jewellery shop with a long tradition has built a reputation as one of the most respected sellers of luxury watches and jewellery in the Czech Republic.
BENY brings to Pařížská Street its philosophy based on the highest quality, individual approach and emphasis on craftsmanship. For a discerning clientele that expects the best, the BENY boutique is the place where they will find perfect service and top products from world-class brands under one roof.
Exclusive offer for demanding clients
BENY in Pařížská Street offers a luxury assortment of renowned watch and jewellery brands. Lovers of men's luxury watches will find exclusive models from prestigious manufactures such as Chopard, Arnold & Son, Girard-Perregaux, Franck Muller, CVSTOS, Graham or Bell & Ross.
Each of these brands represents the pinnacle of watchmaking and brings a unique combination of technical excellence, innovative design and craftsmanship. The men's luxury watches on offer include classically elegant models as well as bold sporty or avant-garde pieces for those looking for something truly special.
For connoisseurs of exclusive jewellery brands , BENY offers collections from world-renowned manufacturers such as Chopard, Gucci and Marco Bicego. These jewellery houses are synonymous with elegance, sophistication and timeless design that will appeal to even the most demanding customers.

BENY Jewellery - our own collection of top quality jewellery
In addition to world-famous brands, BENY also presents its own collection of exclusive jewellery under the brand Beny Jewellery in Pařížská Street. This collection is created with the highest quality, original design and superior craftsmanship in mind, respecting traditional practices while bringing a modern and fresh perspective to the art of jewellery making.
BENY Jewellery jewellery is made from the finest materials, including gold of various colours and purities, platinum and precious gemstones. Each piece is carefully designed to meet the exacting demands of today's customers who seek not only luxury, but also originality and distinctive style.
What is the future of Paris Street?
Paris Street Prague will continue to maintain its status as the most luxurious shopping destination in the Czech Republic. With the arrival of new prestigious brands and the expansion of existing boutiques, its importance will be even stronger. At the same time, it remains true to its history and architectural heritage that make it so special.
The BENY jewellery and watch shop is already an essential part of this unique environment. With regard to quality, design and top craftsmanship, surrounded by history and luxury, it constantly brings the best to even the most demanding customers looking for exceptional watches or jewellery gems from prestigious brands.
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