Our story

The goldsmith's craft has always been one of the most respected and has been handed down through generations, usually from father to son. Tunë Topalli, from an ancient family of master jewellers, specialising in filigree - one of the oldest and most demanding goldsmithing techniques - made a major life decision in 1976. He establishes his first jewellery shop in the romantic town of Rovinj in Croatian Istria. Here, under the TOPALLI brand, he creates artistic jewellery and decorative objects by hand from fine gold and silver wire with immense care and patience, laying the solid foundations of the family jewellery tradition.

Business success brings growth and new opportunities. Tunë Topalli, founder of the TOPALLI brand, is opening another jewellery store - this time in the picturesque Croatian town of Rovinj. This consolidates the brand's position on the Adriatic market and further extends its reputation for quality jewellery based on family values and traditional craftsmanship.

At this stage, the jewellery brand TOPALLI is moving in a new direction - it is abandoning its traditional range of products such as filigree and is beginning to focus entirely on the production and sale of gold jewellery. It is also gradually expanding its focus to the diamond and gemstone trade. This period also sees a significant change in the company's management. Tunë Topalli retires to a well-deserved retirement and the family business is taken over by the eldest son, Zef Topalli, who is at the birth of its modern era.

As a result of the war in the former Yugoslavia, Zef Topalli decides to move part of the family jewellery business to Prague. In strategic preparation for the new business, he sends his eldest son, Arben, to Italy to complete his studies in economics and marketing with a specialization in jewellery. This step becomes an important foundation for the future development of the brand in the Czech Republic.

The founder of the brand, Zef Topalli, opens his first jewellery shop in the Czech Republic under the name TOPALLI in Prague's Jindřišská Street. Thanks to a wide range of gold jewellery, precious stones and the possibility of custom production, the store quickly gains trust and popularity among customers. This is where the story of the brand, which gradually becomes a symbol of quality and elegance, begins.

After successfully completing his studies in Italy, Arben Topalli, the eldest son of founder Zef Topalli, returns to Prague to continue the family tradition and take the BENY brand forward. With his arrival comes a new energy and vision that will lead to further growth for the company. BENY opens a new jewellery store in Prague, this time in the prestigious location of Milady Horákové Street, consolidating its presence in the market and bringing it closer to more customers.

On 13 June 1995, a key moment in the history of the family jewellery company took place - the TOPALLI brand was officially renamed BENY. This symbolic step marked a new beginning, an expression of ambition and a move towards a higher level of elegance, quality and prestige. The name BENY gradually became synonymous with luxury jewellery, trust and craftsmanship, thus starting a new chapter in the story of a successful family brand.

In 1997, the BENY brand took a significant step on the road to building its prestige when it opened a representative jewellery shop at one of Prague's most important addresses - Wenceslas Square 52. The new boutique became a symbol of luxury, elegance and family tradition, bringing customers not only exceptional jewellery and watches, but also an unmistakable shopping experience in an exclusive environment.

The BENY brand continues its dynamic development and opens another exclusive branch right in the historical centre of Prague, at 18 Karlova Street. This store specialises in jewellery with Czech garnets and vltavins - precious stones with deep meaning and Czech origin. The combination of local tradition and precise workmanship gives rise to a unique offer that appeals to both Czech customers and foreign visitors looking for an authentic souvenir from Prague.

Every successful brand undergoes evolution and change to reflect new strategic directions. The BENY brand has decided to close its branches in Jindřišská Street and Milady Horákové Street. These stores have played an important role in the company's history - Jindřišská as the first ever TOPALLI jewellery store in the Czech Republic and the branch on Milada Horáková as proof of the growth of the family business. However, their closure does not mean the end, but rather a shift to new opportunities and a focus on prestigious locations in the centre of Prague.

Another important milestone in BENY's history. The management of the company is taken over by the third generation of the family - Arben Topalli, the eldest son of Zef Topalli. After years of successful leadership, he symbolically hands over the reins to his son, thus ensuring the continuity of the family tradition and values. Under Arben's leadership, the company continues to develop, including the expansion of the range to include prestigious Swiss watch brands such as Rado and Omega. However, as a result of a worldwide change in distribution strategy, the Omega brand is now exclusively sold in its own boutiques, and BENY later drops it from its range.

Vitor Topalli, the younger brother of Arben Topalli, follows in the footsteps of his family tradition and, with a passion for the jewellery craft, completes his studies as a jeweller - goldsmith in Italy. His ambition and desire for deeper knowledge, however, lead him to continue his studies in jewellery design, which he complements with a full-time course in gemology at the prestigious Gemological Institute. Thanks to this education, he acquires a solid foundation not only in aesthetics and jewellery design, but also in the professional evaluation of precious stones, thus enriching the professional background of the BENY family company.

After successfully completing his studies, Vitor Topalli joins BENY's management team alongside his older brother, Arben Topalli, the company's CEO and owner. Today, the two brothers run the family brand together in perfect symbiosis, respecting their shared values and vision. Their mutual support, inspiration and deep passion for the art of jewellery, precious stones and high-end watch brands form the heart of the BENY brand - the engine that keeps the company moving forward.

Thanks to its professionalism, credibility and long-term reputation building, the BENY brand has gained the trust of the world's most important watch and jewellery brands. It has become an authorized dealer of prestigious names such as Arnold & Son, Baraka, Baume & Mercier, Bell & Ross, Corum, Cvstos, Fortis, Franck Müller, Frederique Constant, Girard Perregaux, Graham, Gucci, Hamilton, Chopard, Longines, Magerit, Marco Bicego, Maurice Lacroix, Montblanc, Oris, Parmigiani, Perrelet, Rado, Raymond Weil, Tag Heuer, Tissot, Zancan and Zenith. This strong portfolio testifies to the high level of service and expertise BENY offers its customers, and also confirms its firm position among the leading luxury jewellery and watch retailers in the Czech Republic.

The BENY brand is constantly taking care of its customers and is expanding its product range with specialized accessories for self-winding mechanical watches. The range includes high-quality winders from renowned brands such as Buben & Zorweg, Scatola Del Tempo and Paul Design, which ensure gentle maintenance of automatic watches. In addition, it also offers premium straps from Hirsch, known for their precision, comfort and wide range of designs. Thanks to these accessories, BENY provides customers not only with top-quality watches, but also with professional care and stylish personalisation.

By opening a new store at the most prestigious address in the Czech Republic - in Prague's Pařížská Street - the BENY brand confirms its status among the top of the luxury segment. This iconic location, renowned for its concentration of global fashion and jewellery brands, is also becoming home to BENY. By entering this exclusive environment, the brand has firmly established itself among the elite and has begun to appeal to high-profile personalities, corporations and the most discerning clientele. This move is a symbol of success, courage and long-term vision that will propel BENY into the world of international luxury.

BENY is modernising and expanding its jewellery studio, combining traditional craftsmanship with the latest technology. Under its own brand, it now produces jewellery using state-of-the-art equipment and precise manufacturing processes that ensure maximum quality and detailed workmanship. Another innovative step is the introduction of an online configurator that allows customers to design their own wedding or engagement rings - exactly to their liking. BENY thus offers not only luxury jewellery, but also the unique experience of creating a personal and original piece of jewellery.

After a thorough reconstruction of the interior of the flagship store on Wenceslas Square, BENY opens a top-equipped watch service. The new service centre is equipped with the most modern measuring, diagnostic and testing equipment, which enables precise care of luxury watches. BENY thus becomes the official authorised service centre for warranty repairs of renowned brands such as Franck Müller, Tissot and Raymond Weil. In addition, it also provides after-sales service for other watch brands that use standard Swiss mechanical or quartz movements. This move underlines BENY's commitment to quality, expertise and comprehensive customer service.

By entering the online space, BENY is responding to modern customer needs and launching its own e-shop. From now on, it is possible to purchase luxury jewellery, watches and all accessories from the comfort of your home - anytime and anywhere. BENY thus combines the world of exclusive products with the accessibility of the digital world and brings its clients a comfortable and secure way of shopping without having to compromise on quality and prestige.

The BENY brand reaches another important milestone in its history - acquiring the official distribution of Swiss watch icon Franck Müller. Known for its technical mastery, bold design and intricate mechanical movements, the brand is a symbol of the highest luxury and innovation. The acquisition of distribution is a confirmation of BENY's credibility and expertise, making it one of the exclusive partners of one of the most important names in the world of watchmaking.

As a thank you for the trust of its customers, BENY has established the exclusive BENY CLUB. This loyalty program offers registered members a range of benefits - from special discounts, to free services, to the opportunity to participate in selected VIP events and private performances of new products. BENY KLUB thus connects the world of luxury jewellery and watches with a personal approach and care, thus strengthening the relationship with its clientele and creating a community of lovers of excellence.

The BENY brand is developing dynamically and despite global challenges remains a strong player in the luxury goods market. In 2021, the company already represents 40 renowned global brands of watches, jewellery and accessories, confirming its position among the leading Czech retailers in the premium segment. At the same time, the popularity of jewellery from BENY's own collections is growing and finding its way to a wider and wider range of customers. Even the pandemic crisis did not stop the company's growth, which only underlines its stability, flexibility and strong trust of the clientele.