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Date 10. 7. 2023
Category Watchmaking
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Swiss luxury brand Chopard is taking its collaboration with one of Hollywood's brightest stars to a new level. Actress Julia Roberts, who has been the face of the Happy Sport and Happy Diamonds collections since 2021, is now the muse of all Chopard luxury women's watches and jewellery.
To celebrate this special union, Chopard and Julia Roberts share their mutual love of the art of cinema through the spectacular Chopard Loves Cinema campaign, which celebrates beauty, elegance and exceptional craftsmanship.
Who hasn't dreamed of going behind the scenes of a Hollywood film? In its new campaign, Chopard presents a rare look at authentic behind-the-scenes moments with Julia Roberts. In each episode, you'll get a unique glimpse of the actress who, even off-camera, jokes and spreads joy and fun around her, tells you something nice about everyone, easily takes on the camera herself, and interrupts a script rehearsal to cuddle with her dog Myrtle, who jumps on her lap.
This casual and candid atmosphere perfectly captures the spirit of Chopard - combining the impeccable precision of Swiss watchmaking with a warm humanity that is reflected in every piece of jewellery and watch. Chopard watches are not only a tool for measuring time, but also an expression of the wearer's personal style and philosophy of life.
The most beautiful and famous movie smile embodies everything that makes the Chopard brand unique: virtuosity, joie de vivre and a courageous spirit. Julia Roberts demonstrates the mesmerising combination of the eternal brilliance of a diamond and the ethereal weightlessness of a lace jewel from the Chopard Precious Lace collection .
In the Chopard Loves Cinema campaign, the fusion of Julia Roberts' casual elegance with precise Swiss craftsmanship stands out. While Chopard watches represent perfection and precision, Julia's spontaneous laughter symbolizes the joy of the moment. This contrast creates a unique combination that defines the contemporary face of Chopard - sophistication with a human dimension.
The Chopard watches depicted in the campaign stand out for their sophisticated design, which combines technical excellence with aesthetic beauty. Each model is the result of years of experience and the traditions of Swiss watchmaking that Chopard has been developing since its foundation in 1860.
Julia Roberts demonstrates the perfect art of layering with an emblematic gold jewellery collection Chopard Ice Cube. The sparkly cubes that take centre stage match perfectly with the actress' radiant smile. The minimalist shapes of the jewels exude aesthetic simplicity and purity, subverting traditional jewellery-making conventions.
The Chopard Ice Cube collection represents a modern approach to luxury jewellery, where the geometric precision of the cube creates a counterpoint to the organic shapes of the body. This collection is designed for confident women who appreciate clean design without unnecessary ostentation. Chopard Ice Cube jewellery can be easily combined and layered, giving the wearer the freedom to create her own unique style every day.
Chopard jewellery from the Ice Cube collection includes bracelets, earrings, rings and necklaces in a variety of gold options - from classic yellow to elegant white to romantic rose. Individual pieces can be complemented with brilliant-cut diamonds, which accentuate the geometric edges of the cubes and give the jewellery a sparkling shine.
The Chopard brand is renowned for its unique approach to diamonds, which it sees not only as a symbol of luxury, but above all as a carrier of joy and life energy. The diamond jewels in the Chopard Loves Cinema campaign are not mere accessories, but works of art that tell a story.
Julia Roberts, as the brand ambassador, perfectly personifies the values that Chopard diamond jewellery represents - natural elegance, authenticity and joie de vivre. In the campaign, we can see how the diamond jewellery harmoniously complements her personality and enhances her natural beauty.
The Chopard brand is known for its ethical approach to diamond sourcing. Since 2018, it has only used ethically sourced diamonds from certified sources, underscoring the brand's commitment to sustainability and social responsibility. Chopard diamond jewellery thus combines not only beauty and luxury, but also respect for nature and people.
Chopard presents the magnificent Haute Joaillerie diamond necklace, which is set with over 100 carats of yellow diamonds. It was for its exceptional colour that Caroline Scheufele, Chopard's artistic director and co-chairman, chose this jewel for Julie. Every year, the company creates a Haute Joaillerie collection with the exact number of masterpieces corresponding to the last edition of the Cannes International Film Festival. Each piece in the Red Carpet collection thus highlights the talent and expertise of Maison Artisans' artisans.
Chopard jewels from the Haute Joaillerie collection represent the pinnacle of jewellery craftsmanship. Each piece is designed with exceptional care and handcrafted by skilled artisans in the Chopard ateliers in Geneva. These exceptional pieces combine the finest materials, innovative design and traditional artisanal techniques, making them true works of art.
The combination of Julia Roberts and Chopard diamond jewellery in the Chopard Loves Cinema campaign creates a perfect symbiosis - the actress' natural beauty complemented by a masterpiece of art. The yellow diamond worn by Julia in the campaign is one of the most precious and rare diamonds in the world, underlining the uniqueness of this collaboration.
The Happy Sport watch models with five free-dancing diamonds set between two sapphire crystals at the top of the dial, first introduced by Chopard in 1976, embody a noble legacy of sporty elegance.
One of the episodes of the Chopard Loves Cinema campaign was the iconic Happy Sport 33 mm watch with dancing diamond, whose delicate lines are particularly suited to a woman's wrist. The combination is as perfect as the golden cut on which this iconic luxury watch is based.
The sleek Happy Sport 25 mm watch is a faithful tribute to its free-spirited glamour and the endless dance of five moving diamonds. This diamond watch for everyday wear is for all women who embrace life wholeheartedly. Just like Julia!
The history of Chopard watches is full of innovation and artistic creativity. The Happy Sport collection, which Julia Roberts features in the campaign, was revolutionary at the time of its launch - combining diamonds with sporty design and stainless steel for the first time. This bold move defined a new category of luxury women's watches and remains one of the brand's most popular models to this day.
Chopard watches from the Happy Sport collection are equipped with high-end Swiss movements that ensure precision and reliability. Technical perfection meets aesthetic beauty, creating a watch that is not only a tool for timekeeping, but also an expression of personal style and elegance.
The collaboration between Julia Roberts and Chopard began in 2021, when the actress became the face of the Happy Sport and Happy Diamonds collections. This partnership was a natural fit - Julia Roberts is known for her iconic smile and positive energy, which resonates perfectly with the philosophy of Chopard Happy Sport watches, which symbolize joy and freedom of movement.
The Chopard Loves Cinema campaign takes this collaboration to a new level. Julia Roberts is now the brand ambassador for the entire brand, reflecting the deep connection between her personality and the values Chopard stands for - elegance, authenticity and celebration of life.
The Chopard Julia Roberts relationship is not just a business partnership, but a true friendship based on mutual respect and shared values. Caroline Scheufele, Artistic Director and Co-Chairman of Chopard, and Julia Roberts share a similar vision of beauty and elegance, which is reflected in every aspect of this campaign.
With its reinterpretation of the heart, the universal symbol of life and love, the Chopard brand demonstrates the diversity of women's heart motives. Julia Roberts expresses her passion for the queen of precious stones with the generously rounded heart-shaped Haute Joaillerie diamond earrings in ethical 18k white gold set with diamonds weighing more than 28 carats.
Heart-shapeddiamond jewellery is one of Chopard's most popular motifs. The heart symbol is present in many collections, including Happy Hearts and L'Heure du Diamant. This motif symbolises not only love, but also the passion and devotion with which Chopard approaches the creation of each piece of jewellery.
In the Chopard Loves Cinema campaign, we can see different variations of diamond jewellery with the heart motif, from delicate bracelets to spectacular earrings. Each piece is a masterpiece that combines traditional craftsmanship techniques with innovative design, a hallmark of the Chopard brand.
Want to see the luxury jewellery collections in person? Visit one of the BENY boutiques in the centre of Prague.
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