
Jewellery and watches are the shining legacy of Gucci
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Date 20. 2. 2024
Category Watchmaking
Jewellery
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Gucci is one of the most important and respected fashion brands in the world. The history of this Italian luxury house dates back to 1921, when Italian leather merchant and artist Guccio Gucci founded the first leather goods store in Florence.
Since then, the brand has become one of the leading players in the fashion industry, tirelessly bringing luxury products and innovative design not only to the clothing category, but also to watches and jewellery, which have become an essential part of its rich heritage.
The origins of the Italian luxury empire
In the early days, the brand specialised exclusively in the production of luxury leather luggage and handbags, often adorned with quality materials and refined details. Over time, Gucci expanded its range to include other fashion accessories such as belts and shoes, which were popular with a discerning clientele around the world. Each piece was handcrafted by masters of their craft with an emphasis on precision and uniqueness.
Gucci did not start making jewellery and watches until later in its existence, after it had become an established brand in the fashion industry. The first products in this category appeared in Gucci's range in the 1970s, when the brand began to strategically expand its range to include other fashion accessories in order to build the comprehensive luxury world of Gucci.
Emblematic jewellery with an unmistakable identity
The brand began producing jewellery made from high quality materials such as gold, silver and precious stones, so it is no wonder that it quickly became a symbol of elegance and luxury. Gucci jewellery immediately became a sought-after accessory among the Italian elite and gradually won the hearts of luxury lovers around the world.
Over the course of its history, the brand began to integrate iconic symbols into its designs, such as the two intertwined G's that have become one of the most recognizable logos in the fashion industry. In addition, Gucci jewellery often incorporates natural motifs such as bees, flowers or snakes to give the collections a unique character and story.
Renowned jewellers and designers have been involved in the creation of unique and luxurious jewellery, and their work has resulted in unique and stylish pieces that are now appreciated not only for their aesthetic value but also for their investment potential. All Gucci jewellery designs, which today include dazzling bespoke pieces, represent the pinnacle of innovative creativity and impeccable craftsmanship.
Luxury Gucci jewellery for every occasion
The Gucci jewellery collection encompasses a wide range of styles and designs, from understated and minimalist pieces for everyday wear to striking statement jewellery for special occasions. Whether you're looking for elegant earrings, a striking necklace or a sophisticated bracelet, Gucci has a piece of jewellery that perfectly accentuates your personal style.
The materials used in the manufacture of Gucci jewellery are carefully selected for their quality and durability. The brand works predominantly with yellow, white and rose 18k gold, which is often complemented with precious stones such as diamonds, emeralds or sapphires. For more affordable collections, Gucci uses sterling silver, which is crafted with the same precision as precious metals.

Iconic Gucci rings can also be used as wedding rings
If you are a lover of the brand, Gucci allows you to solemnize an important love vow with elegance and style. A Gucci ring is not only a symbol of love and devotion, but also an expression of your refined taste and sense of luxury.
The Gucci ring collection offers a wide range of designs, from classic GG logo rings to extravagant pieces adorned with precious stones. Many couples choose Gucci rings as an alternative to traditional wedding bands, adding a unique dimension and character to their union .
Manufacturing process and craftsmanship excellence
Each Gucci ring is made with exceptional care and attention to detail. The process begins with a design by renowned designers who draw inspiration from the brand's rich archives and current trends. This is followed by handcrafting, where skilled goldsmiths transform precious metals into the desired shapes.
Special attention is paid to the setting of the precious stones, which must be precisely placed for maximum effect and durability. Each ring undergoes several quality checks to ensure that it meets Gucci's strict standards.

Luxury watches with Italian charm
The world-famous fashion house turned its expertise in beauty and quality to watchmaking in 1972. The brand decided to create its first Gucci watches in the heart of the watchmaking industry in Switzerland, choosing the town of La Chaux-de-Fonds in the canton of Neuchâtel for its atelier. This strategic choice allowed the brand to combine Italian design with legendary Swiss precision.
Thanks to the extraordinary quality of the individual pieces and an exceptional sense of design, Gucci watches were an instant success -- the Gucci 2000 even earned a place in the Guinness Book of Records in 1974, breaking the record of selling more than one million pieces in just two years. This unprecedented success confirmed Gucci's position as a major player in the watch industry.
The evolution of the Gucci watch: From classic to avant-garde
Gradually, the brand expanded its collection to include a wide range of styles, from classic and elegant to modern and sporty designs. Gucci watches are characterised by an innovative approach to design, often combining traditional watchmaking elements with bold aesthetic choices.
Like jewellery, watches have been adorned with a variety of iconic motifs over the years. One of these was the bee, a historical symbol from the 1970s archives that still appears on Gucci watches today. Other characteristic elements are the green-red-green stripe, the bamboo rod motif or the natural motifs that appear on the dial or strap.
The technical excellence of Gucci watches
A Gucci watch is a technical masterpiece. Each model is equipped with a high-quality Swiss movement that ensures precision and reliability. The brand offers both quartz models for casual wear and mechanical watches with automatic winding for a discerning clientele.
The materials used in the manufacture of Gucci watches are carefully selected for their quality and durability. From stainless steel to gold to innovative materials such as carbon or ceramic, each component is crafted with the utmost care to ensure that the final product meets the high standards of luxury watchmaking.
Iconic Gucci watch collections
One of the most popular Gucci watch collections is the G-Timeless, which represents the essence of the brand - timeless design with signature Gucci elements. Models from this collection are often decorated with iconic motifs such as bees, stars or the GG monogram, making them instantly recognisable fashion accessories.
The Grip collection brings a whole new perspective on timekeeping. Inspired by the world of skateboarding, this collection features a flat, minimalist dial with windows showing hours and minutes. It is a bold design that appeals especially to the younger generation of luxury lovers.
For fans of sports and adventure, Gucci offers the Dive collection, a waterproof watch with a rotating lunette ideal for diving or water sports. These models combine practical functionality with the elegant design that is characteristic of the Gucci brand.
Gucci 2000 watch: a legendary model with a record of success
The Gucci 2000 watch, which has gone down in history as one of the most successful watches of all time, represented a revolution in luxury watch design. Its minimalist design with the distinctive GG logo became instantly recognisable and sought-after.
This legendary model was crafted from stainless steel with gold-plated details and equipped with a Swiss quartz movement for maximum precision. Its success lay in the perfect combination of fashionable design, technical quality and the prestige of the Gucci brand.
Even today, almost fifty years after its launch, the Gucci 2000 watch remains an icon of the watchmaking industry and a collector's piece that demonstrates the timelessness of Gucci design.

Gucci is synonymous with timeless elegance
Gucci jewellery and watches are an important part of the brand's range. Their timeless design and excellent workmanship ensure that these luxury accessories remain relevant even after many years.
Visit the BENY boutiques in the centre of Prague and discover the charm of Italian luxury with the unmistakable Gucci signature.
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