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Date 3. 10. 2023
Category Watchmaking
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Jennifer Lawrence is not only an Oscar-winning actress and elegant style icon, but since last year she has also been the ambassador of the Swiss watch brand Longines. After her unforgettable appearance in previous DolceVita watch ads, she has now lent her inspiring personality to the new Mini DolceVita collection, whose campaign is set in the bustling streets of New York.
The prestigious Swiss brand Longines, known for its long tradition and precision craftsmanship, comes up with a collection that takes on a whole new dimension by addressing Jennifer Lawrence herself.
Every great work of art has its origins. The Mini DolceVita watch by Longines draws its inspiration from the legendary Longines rectangular watch created in 1927, which launched an extraordinary era in the world of women's accessories.
Introduced in 1997, the DolceVita collection has built on this legacy and gradually expanded to include dozens of variations that manage to combine classic Art Deco style with modern trends.
The distinctive rectangular case remains the unmistakable signature of the brand - a symbol of elegance that has endured for generations. Longines thus proves that true style is timeless and not subject to fleeting fads.
For the most demanding ladies' watch lovers, the Mini DolceVita brings technical perfection in the smallest of dimensions. The case, measuring a respectable 21.50 mm × 29.00 mm, is fitted with a high-precision L178 quartz movement that guarantees exceptional precision.
Water resistance to 30 metres (3 bar) and a scratch-resistant sapphire crystal make this watch a reliable companion for everyday wear.
Longines' master watchmakers have put their years of experience and craftsmanship into the Mini DolceVita. Every detail of the movement is carefully checked and calibrated to meet the strict standards of Swiss watchmaking certification. The thin construction and optimal layout of components inside the case allow the watch to maintain its elegant, subtle profile while retaining all key functions.
The crown is designed with an emphasis on ergonomics and allows easy time setting even for ladies with manicures, a detail that will be appreciated by any modern woman who demands not only beauty but also practicality in her luxury accessories.
The watch collection presents a total of 10 stunning models that differ in several aspects. While some feature a classic square dial, others exude uncompromising elegance thanks to the new Cosmo circular dial placed in the centre of the rectangular case.
The second, and all the more striking, difference is the colours of the crocodile leather straps, which have been rendered in many shades: ivory white, mint green, floral pink, soothing blue, classic black and passionate red. Above this, two models stand out with a newly designed stainless steel bracelet, whose 198 links enhance not only the aesthetics of the watch, but also its comfort during wear.
For women who love luxury and sparkle, Longines offers diamond-set versions of the highest quality IF-VVS Top Wesselton. These stones give the watches a touch of pure glamour that will appeal to even the most discerning jewellery collector.
Jennifer Lawrence, the Oscar-winning actress known for her authenticity and natural charisma, perfectly represents the spirit of Mini DolceVita watches. Her choice of brand is no accident - like her, this watch combines tradition with modernity, fragility with inner strength.
In a campaign captured on the streets of New York, Lawrence proves that true style knows no boundaries. Watches become part of her personality.
Whether you prefer a classic with diamonds or a minimalist version in soft colours, this watch allows you to express your individuality.
Visit one of the BENY boutiques in the centre of Prague and let yourself be enchanted by the world of the most luxurious ladies' watches. You can see and try on the watches and get professional advice.
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