
Italian jewellery Marco Bicego understands women
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Date 29. 6. 2022
Category Jewellery
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Behind this stunning jewellery brand is an incredibly talented artist and skilled businessman whose energy and inspiration is the beauty and grace of the fairer sex. Marco Bicego himself said, 'My muse is the everyday woman; the one who stands out for her personality and elegance; the one who appreciates beautiful things made with care and passion.' He introduced his own jewellery brand to the world in 2000 and immediately won the favour of the ladies.
Drawing on an ancient tradition rooted in the region that is the cradle of fine Italian jewellery, Marco Bicego has created an unmistakable style that accompanies women in their everyday lives. Bicego's fascinating journey into the world of luxury women's jewellery began at an early age, when as a young boy he looked under his jeweller father's hands and learned the secrets of the traditional craft.
From a family tradition to a global women's luxury jewelry brand
'Jewellery is not just about beauty, but about the emotions it evokes,' says Marco Bicego, whose philosophy is reflected in every piece of the luxury collection. In just a few years, he has managed to build a respected global brand that honours traditional manufacturing practices while bringing innovative design in line with modern trends.
Marco Bice's luxury jewellery is handcrafted by top goldsmiths in Trissino in the Veneto region of northern Italy. This area, located in the province of Vicenza, is recognized by experts as the gold capital of Italy. It is here that master goldsmithing techniques have been handed down for generations , which today the Marco Bicego brand perfects.
There is no doubt, therefore, that this is first-class gold work that combines centuries-old techniques with modern design. This combination creates women's jewellery that is both timeless and utterly contemporary.
Spirals: An iconic design born from a 'mistake'
One of Marco Bicego's most characteristic elements is the 'SPIRALE' - a curved flat chain that celebrates an impressive 21 years of existence this year. The story of its creation perfectly illustrates Bicego's innovative approach to creating luxury jewellery.
One day, Marco Bicego spotted a piece of chain marked as defective in his father's workshop, which specialises in gold chains. At that moment, a revolutionary idea was born in his mind - to create innovative designs for gold chains that naturally curl like silk.
In this 'defective' chain, Bicego saw a whole new concept of beauty - natural imperfection and uniqueness. Thanks to this philosophy, one Bicego piece of jewellery is never like the next, as they are all handmade by skilled Italian goldsmiths using traditional techniques.
These unique chains gently wave in the wind and beautifully reflect the sunlight, creating a magical play of shadows and reflections. It is this vibrancy and dynamism that makes Marco Bicego women's jewellery such exceptional pieces for every occasion.
Jewellery with diamonds in harmony with nature
To produce its luxury jewellery, Marco Bicego primarily uses:
- 18K yellow gold - which gives the jewellery its characteristic warm lustre.
- White gold - to create interesting contrasts and accentuate the precious stones.
- Top quality diamonds - carefully selected for perfect sparkle and clarity.
- Coloured semi-precious stones - to add vibrancy and character to jewellery.
Biceg's jewellery is inspired by the organic forms of nature, the captivating beauty of 18k yellow gold and the vibrant colour of coloured gemstones. This colour palette gives his collections a unique character that appeals to confident women looking for original and sophisticated accessories.
Marco Bicego® Africa Collection
Marco Bicego® Africa Collection is inspired by the tribal jewellery of the Africans. The 18k yellow gold beads are hand-engraved with the ancient Florentine technique.
The Marco Bicego® Africa Color Collection will also bring you to the magical atmosphere of deserts and starry nights. The golden planets are enriched by the combination with precious gems of rare beauty: amethyst, peridot, yellow quartz, red garnet, tourmaline, London topaz and freshwater pearls in shades of white, pink or purple.

Marco Bicego® Marrakech Collection
With the Marco Bicego® Marrakech Collection, ladies will go all the way back to the brand's oldest creation, which has remained consistently in the limelight. Its popularity stems from a successful idea where the designer enhances the beauty of a very thin gold strip by wrapping it around a base element and then expertly shaping it to create a distinctive wavy design. This captured sensual movement adapts pleasingly to the female body.

Marco Bicego® Marrakech Onde Collection
The Marco Bicego® Marrakech Onde Collection takes precision work with precious metal even further. Thin, twisted strands of yellow gold are forged into slightly twisted ovals held together by diamond links. The result is a refined fusion of tradition and modernity in a miniature masterpiece of goldsmithing.

Marco Bicego® Masai Collection
The art and traditions of the legendary African Maasai tribe are the basis for the eponymous Marco Bicego® Masai Collection. It stands out for its unobtrusive, clean and elegant style. The brand's iconic coils are artistically interwoven and decorated with brilliant diamond pavés.
Especially unexpected is the flexibility of the creations, which allows them to hug the body comfortably, and their incredible shine.

Marco Bicego® Goa Collection
The Marco Bicego® Goa Collection embodies the values that have made the Marco Bicego brand famous around the world, i.e. timeless design and the utmost attention to detail. The magic of 18k gold and the elegance of diamonds of different carat weights stand out, particularly in the series of rings combining the iconic flat coils with white diamonds.

Marco Bicego® Lunaria Collection
Finally, let's mention one of Marco Bicego's most successful collections, the Marco Bicego® Lunaria Collection.
In it, beautifully hammered and deliberately irregular gold leaves, hand-engraved in the ancient Florentine technique, are framed by a thin contrasting profile in polished gold. Small leaves of precious metal are then combined with white or black mother-of-pearl, diamonds or milky aquamarine.
Are you interested in these luxurious collections? Come and see them in person at one of the BENY boutiques in the centre of Prague.
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