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Fill out the registration form, receive a 5% discount on your first purchase, and start enjoying all the benefits today.
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The gold neck chain is a timeless piece of jewellery that can transform any outfit. From classic designs to modern designer pieces, get inspired with tips on how to choose the right necklace.
The necklace is one of mankind's oldest ornaments. Its beauty lies in its perfect blend of simplicity and elegance. In the luxury segment, you'll encounter masterpieces made from the finest metals that represent an investment in the beauty of an enduring generation.
When choosing a gold chain, the material is a major factor affecting not only the look, but also the value and durability of the jewellery.
Each chain pattern has its own unique personality and suits different dress styles and occasions.
From its earliest days, it has been linked by perpendicularly arranged eyelets - a basic element that remains to this day. The Anker pattern is characterised by elongated oval links arranged so that each is rotated 90 degrees to the previous one. The Anker is strong, durable and easy to adjust to the desired length. Ladies appreciate the thinner design ideal for pendants, while gentlemen prefer the more substantial type that looks great on its own.
The curb is made up of flat, regular eyelets that fit together precisely to create a smooth, shiny whole. This design excels in mechanical strength as well as surprising lightness, making it a perfect choice for a pendant chain. It's versatile and stylish - suitable for everyday wear and formal occasions.
The Figaro chain features a rhythmic alternation of shorter and longer flat loops. Rooted in the Italian jewellery tradition, this style creates a visually appealing rhythm. This pattern is applied to both women's and men's chains. Men's chains are wider, women's chains are finer.
A distinctive chain with a twisting effect created by the specific intertwining of the loops. One of the most distinctive chain designs is Valis, which is particularly popular among ladies for its elegance. Chains with the Valis pattern stand out thanks to their spiral design reminiscent of braids, which creates a fascinating play of light with every movement.
TIP: Read the article about the patterns, types and styles of chains.
The length of the chain fundamentally affects the look and the way a piece of jewellery complements your outfit:
When combining a chain with a pendant, harmonisation of materials and styles is key. Ideally, both components should be made of the same type and purity of gold. A chain with a cross or other symbolic pendant requires a careful choice of design to support the symbolism of the pendant.
Subtle pendants will stand out on simple chain designs, while more distinctive design pieces can carry more complex chain designs.
The trend in recent years has been to layer different lengths and widths of chains. Thick and delicate chains create unusual compositions at first glance. There are a few rules to follow when layering:
Choosing the perfect chain often requires personal testing and a sense of proportion. In the exclusive BENY boutiques in the centre of Prague, we offer you the opportunity to see fascinating collections of chains from prestigious international brands and our own Beny Jewellery collection. Our jewellers will help you find the necklace that will become the wearer's favourite piece of jewellery.
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