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Date 2. 5. 2024
Category Watchmaking
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The world-famous Swiss brand Franck Muller has once again confirmed its position at the top of the watch industry. At its prestigious WPHH 2024 trade fair, it presented a record 25 new collections of luxury Swiss watches that combine innovative design with masterful craftsmanship. Each collection is a testament to the impeccable precision, technological sophistication and unmistakable style that has distinguished Franck Muller watches for decades.
The Franck Muller brand has a unique approach in the watch market. Instead of participating in traditional trade fairs, it organises its own exclusive event - the World Presentation of Haute Horlogerie (WPHH). This prestigious watch fair is held annually in Watchland, Switzerland, where the company is based, and showcases pioneering solutions and innovations for the coming season.
This year's edition, which took place from 9 to 13 April 2024, exceeded all expectations. Franck Muller unveiled an extraordinary 25 new collections here, clearly demonstrating its creative strength and technological superiority. The luxury Swiss watches from the renowned watchmaker impressed the professional public and discerning collectors alike with their uniqueness and craftsmanship.
One of the most notable novelties presented at the WPHH 2024 is undoubtedly the Curvex CX Grand Central Tourbillon Skeleton. This men's luxury watch embodies the very essence of the Franck Muller brand - combining innovative technology with impeccable craftsmanship.
The jewel of this collection is the centrally placed tourbillon, a technically demanding watchmaking mechanism that compensates for the influence of gravity on the precision of the movement. In the case of the Curvex CX, the tourbillon is placed in the centre of the dial, making it a visually dominant element. The skeleton design then allows a fascinating look inside the watch, where you can admire the precision-crafted components of the movement.
For lovers of unconventional complications, Franck Muller has introduced the Curvex CX Master Jumper watch with a unique way of displaying the time. This luxury men's watch features an in-house movement with jumping hour, minute and date functions.
Instead of traditional hands, the model uses three separate windows to display the hours, minutes and date. Each time the respective time unit is changed, the digits in the window 'jump', creating a dynamic and modern way of reading the time. In this model, Franck Muller's designers have managed to combine an avant-garde approach to the display of time with the elegant look that characterises all the watches of this prestigious Swiss brand.
The Curvex CX Flash represents a bold step into the future of luxury watch design. Inspiration from the world of futuristic cars is reflected in the aerodynamic lines of the case and the use of unconventional materials and colours.
For this collection, Franck Muller experiments with modern alloys, technical composites and neon colours, creating a distinctive and unmistakable look. This men's luxury watch is designed for bold individuals who are not afraid to express their personality and appreciate progressive design combined with traditional Swiss quality.
The new Long Island Evolution collection, designed for the Asia-Pacific region, features Franck Muller's latest innovation. Embodying a fusion of tradition and modern style, the watches include three unique models: Master Jumper, Giga Tourbillon and 7 Days Power Reserve, reflecting the essence of the brand's creativity and engineering.
The technological maturity of Franck Muller is demonstrated by the Vanguard™ Damascus Carbon Skeleton collection, which revolutionises the materials used in luxury watchmaking. The company's engineers have developed a unique carbon fibre processinspired by traditional Damascus steel techniques.
The skeleton dial provides a glimpse of the sophisticated manufacture movement, which is a testament to Franck Muller's watchmaking mastery. The contrast between the futuristic case material and traditional watchmaking craft creates a fascinating tension that is particularly appreciated by collectors and lovers of innovative watches.
The iconic Vanguard™ collection has received a major innovation in the form of an open-back model that allows a glimpse of the Franck Muller manufacture movement. This men's luxury watch combines sporty design with high horology.
The model impresses with a sublime manufacture movement hidden in an iconic case that embodies the brand's avant-garde spirit. The watch combines bold design and precision engineering.
Although Franck Muller is often associated with men's luxury watches, the brand also creates remarkable women's collections. The Round Lady Skeleton Baguette is a great example of this. This watch combines fine jewellery with high horology in a way that is both elegant and technically impressive.
The diamond-set baguettecase surrounds a skeleton dial that reveals the intricacies of the mechanical movement. The contrast between the glitter of the precious stones and the precision of the mechanics creates a fascinating harmony that will appeal to discerning women who appreciate both the aesthetic beauty and technical excellence of luxury Swiss watches.
For lovers of truly exclusive pieces, Franck Muller has introduced the Cintrée Curvex™ Imperial Tourbillon Baguette. This watch combines a cutting-edge movement in the form of an imperial tourbillon with a dazzling design featuring diamonds.
Each diamond is hand-set by skilled jewellers. This luxury Swiss watch represents the pinnacle of watchmaking and is designed for the most discerning customers who appreciate both technical excellence and aesthetic beauty.
Franck Muller has always approached timekeeping as an artistic discipline, and the Cintrée Curvex™ Double Retrograde Hour is a perfect example of this. This luxury Swiss watch offers a unique way of displaying time with two retrograde hands that elegantly distinguish between day and night.
The upper arc on the dial shows the time from 6am to 6pm, while the lower one, tuned in blue tones, shows the night hours from 6pm to 6am. Upon reaching the end of its arc, the hand returns to its starting position at lightning speed, creating a hypnotic dynamic effect.
This poetic conception of time underlines Franck Muller's philosophy that watches are more than mere instruments for measuring time - they are expressions of artistic creativity and technological excellence.
The Cintrée Curvex™ Nuance is living proof that Franck Muller is constantly expanding its emblematic collection. This sophisticated model with its boldly designed dial and perfectly curved case is available in rose gold or stainless steel, in five colours and with matching crocodile leather straps.
The unique design of the women's skeleton model, which appears in its original form, harmoniously breaks up the curved case with smooth clean lines. The Vanguard™ Lady Slim Skeleton model confirms its distinctive personality and remarkably balanced proportions with an elegant slim case that never goes out of style.
The latest addition to the Vanguard™ watch family is the Lady Slim Vintage, the epitome of a slim automatic movement and a symmetrical, ultra-slim case. Inspired by the world of classic cars, the collection is available in a range of colourways evoking its vintage heritage and represents a surprising twist on a collection known for its modern and sporty look.
The WPHH 2024 watch fair made it clear that Franck Muller is constantly pushing the boundaries of what is possible in luxury watchmaking. With an impressive 25 new collections presented in one year, the brand demonstrates its creative power and technological superiority in a market that few luxury brands can keep up with.
Be sure to check out the Franck Muller watch models in the current range.
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