Franck Muller launches partnership with Geneva Supercar Show

Franck Muller is not only conquering the world with its inspiring design, genuine Swiss quality and in-house manufacture of watch movements, it is also becoming known to the general public through its extensive activities and partnerships.

Among the latter is the Geneva Supercar Show, a luxury event for lovers of supercars, motorbikes and, not least, high-end watchmaking.

For more than three decades, the Franck Muller brand has been the absolute pinnacle of luxury Swiss watchmakers. Since its foundation in 1991, it has focused on creating unique timepieces that combine traditional watchmaking with innovative solutions. It is this approach that has earned the brand the nickname 'Master of Complications'.

Franck Muller men's luxury watches are characterised by their unmistakable design, precision craftsmanship and advanced functions. Each model is the result of impeccable craftsmanship that takes place right in the Watchland Manufacture in Genthod, Switzerland, near Geneva. It is here that watches synonymous with luxury and technical excellence are created.

The iconic Franck Muller Vanguard collection

One of the brand's most popular collections is undoubtedly the Franck Muller Vanguard. These models are characterised by their sporty character, bold design and use of premium materials. The Vanguard collection represents a modern take on luxury Swiss watches- combining technical precision with a distinctive style that immediately catches the eye.

The Franck Muller Vanguard watches boast the brand's signature tonneaux (barrel-shaped) case and offer a range of technical solutions that underline the uniqueness of each piece. From chronograph models to tourbillons to unique limited editions, each watch in this collection is an expression of individual style and refined taste.

Geneva Supercar Show: the prestigious event for luxury lovers

The four-day spectacular show, held from 6 to 9 July 2023, showcased the latest creations of the world's renowned automakers. Visitors were able to see the latest cutting-edge innovations and technologies at the beautiful, historic Swiss Domaine du Grand Malagny, which has been completely renovated by Franck Muller. They enjoyed a unique insight into the future of the automotive industry, as well as the presence of original creations by a young watch brand.

Why partner with supercars?

The connection between Franck Muller luxury Swiss watches and the prestigious supercar show is no coincidence. Both worlds - watchmaking and automotive - share similar values: an emphasis on technical excellence, an innovative approach, limited editions and exclusivity. Luxury car enthusiasts are often passionate watch collectors and vice versa.

Exclusive Franck Muller models presented at the Geneva Supercar Show

At the event, Franck Muller presented watchmaking gems that pay tribute to the automotive world. In addition to the new Vanguard Slim Vintage collection, there was the elegant Vanguard Racing sports watch, which is available for purchase at the BENY watch shop.

VANGUARD RACING

The Vanguard Racing model is a prime example of combining watchmaking with the spirit of motor racing. This men's luxury watch features a dynamic design that evokes the cockpit of a racing car. A dial with distinctive elements reminiscent of a tachometer, a strap with stitching inspired by the seats of racing cars, and a top-notch technical design of the movement all make the Vanguard Racing a dream piece for lovers of fast cars and precision watches.

The movement of this luxurious Swiss watch is fully manufactured in the Franck Muller manufacture, which underlines the exclusivity and quality of the timepiece. The automatic winding, impressive power reserve and sporty indicators complete the character of this exceptional watch, which is available in a variety of colour options.

VANGUARD SLIM VINTAGE

Another new addition, the Vanguard Slim Vintage collection brings a fresh take on Franck Muller's iconic design. It is a subtler, sleeker version of the popular Vanguard models, but retains all the distinctive elements that make Franck Muller watches an instantly recognisable affair.

A slimmer case, vintage inspiration in the details and yet still a sporty spirit - these are the main features of this collection, which made its debut at the Geneva Supercar Show. Franck Muller watches from the Vanguard Slim Vintage range prove that the brand can respond to current trends without giving up its unique identity.

BENY: Exclusive partner of Franck Muller in the Czech Republic

The watch and jewellery shop BENY has been bringing luxury goods to the Czech market since 1991, when the family business moved from Rovinj, Croatia, to Prague. The jewellery shop's privilege is a wide range of watches and luxury jewellery from world-famous brands. BENY also excels in producing its own jewellery, including original bespoke pieces. BENY boutiques can be found on Wenceslas Square, Pařížská and Karlova Street, feel free to visit us and see the iconic watches on site.